Do The Denim Contest

Do The Denim Contest
March 21 08:29 2016 Print This Article

Society of Dyers & Colourists (SDC) THE UK based global society, communicating the science of colour in a changing world; ARCHROMA, the global chemical giant making textile specialities for innovative & sustainable solutions for denim; and, World School of Design (WSD) the universe of creative education in Art, Architecture & Design, together brings to you a DENIM INNOVATION COMPETITION



 To demonstrate an innovative use of denim fabric in form of a product which may be fashion, accessory, furniture or artefact.

We know that denim is used for making jeans, jackets, trousers and many other things. However, denim fabric comes in many weights, is tough and so versatile that even the most obscure and remote product can be designed with it. The aim of this brief is to create an innovative product with denim, one that is unusual & away from its traditional uses, and is useable and functional. It must be something that a consumer will want to have it in their home, wear it, use it and combine it with other items for a long time. You may also want to take inspiration from global mega-trends of digital disruption, sustainability, connectivity, elderly care and other trends in consumer behaviour.

All entries should show evidence of the following:

  • Denim as an integral component of the product.
  • Development of the design, from concept to final.
  • Presentation & clarity of Ideas.
  • Innovation & originality of Ideas.

The Judges will shortlist 10 entries in the 1st round. These 10 candidates will be given a purse of Rs. 3000 and 6 days to make the prototype to scale along with a 3 minute presentation video for the final round.


The national winner will receive Rs. 30000/- in cash. There will be two runners up who would receive Rs. 20000 & Rs. 10000 respectively. The winners & finalist would also benefit from significant national profile & press.


  1. The competition is open to Design students, graduates, faculty of any specialisation.
  2. Recent Graduates and working professionals
  3. Class XII students appearing for Design Entrance


  1. Download an Entry Form from our website
  2. Submit your application forms along with your CONCEPT in a JPEG file format & A-4 size to latest by 28th March 11.55 am.
  3. Finalist Shortlisted for Round 2 will be communicated their selection latest by 30th March 2016.The selected candidates will be send a sum of Rs 3000 to create the prototype. Candidates will also make a 3 minute video showing the final prototype and explaining their concept.
  4. Organisers will arrange to have the prototypes and the video CD collected in the various cities on 5th morning and brought to Ahmedabad for the final round of judging.
  5. The final evaluation will be in Ahmedabad on 6th April 2016.


Tania Dey

World School of Design

Plot No.1, Rajiv Gandhi Education City,

Delhi-NCR, NH 1, Sonipat-131029, Haryana, India

T: 7056770058



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