FASHION MANAGEMENT: AN INTRODUCTION

FASHION MANAGEMENT: AN INTRODUCTION
May 23 05:44 2016 Print This Article

FASHION MANAGEMENT: AN INTRODUCTION

The objective of the two year Master programme in Fashion Management *(erstwhile AMM) that started in 1987 is to develop managerial skills in the field of fashion marketing, merchandising and retailing best suited to the requirements of the garment export and fashion retail sectors. Students undergo rigorous education in buying, merchandising (retail and export), retail operations, advertising, forecasting, international marketing, international trade practices and project formulation. They are exposed to creative merchandising/marketing, innovative fashion management practices, fashion forecasting and trends and business practices through field visits and industry intern ships. The programme inculcates in the students the right attitude to be part of the middle management of any growing organization.

 

Careers

The programme offers a solid platform for those wishing to pursue careers in International Marketing, Fashion Merchandising, Brand Management, Retail Buying and Global Sourcing, product Development, Retail Management, Visual Merchandising, Export Merchandising,etc.

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