Retail Design as a profession has been established in India and is gaining a good degree of recognition from the Retail industry. With the major changes in the Indian Economy this has become an area of expertise to the large variety of retail industries. Market competition is intense and a great degree of fiexibility is demanded to sustain the day to day changes in the market. The Design for Retail Experience PG course offered at NID R&D Campus, Bengaluru, was started in the year 2007. The course has an integrated approach to designing process, systems and spaces to accommodate multi-sensory experiences in the retail space in the context of enhanced user experience.
The programme offers a challenge to redefine boundaries, understand consumer lifestyles and aspirations in order to visualize and create new concepts for an outstanding shopping experience. In this course various knowledge domains such as Fundamentals of design, spatial design, retail communication, Retail furniture& fixture, Packaging, Visual merchandising, Branding, Store Design and Retail management are coherently brought together and taught through various modules and projects to the students in general for understanding effective ‘retail experience’.This course has been developed to build aesthetic sensibility and design competence as well as knowledge of the professional aspects of conception and presentation, managerial skills and provision of requisite skills to put various design ideas systematically into practice.