FASHION COMMUNICATION : An Introduction

FASHION COMMUNICATION : An Introduction
May 22 09:37 2016 Print This Article

FASHION COMMUNICATION : An Introduction

 

Fashion Communication is one of the newest, most exciting avenues to open up in the fashion and lifestyle industry. With the multitude of domestic and international brands, companies and designers exploding into the Indian retail scenario, it has become essential for become essential for each of them to develop a unique brand identity, and maximize its visibility. This is made possible by fashion communication professionals, who excel in extending the design strategy beyond the domain of the product, to include all aspects of communication design.

The Fashion Communication programme encompasses areas such as visual merchandising, exhibition & display design, graphic design, fashion journalism, styling, photography, advertising and public relations, specific to the fashion and lifestyle industry. At the exit level therefore, equipped with an intensive skill, knowledge and concept base, Communication Design students emerge as dynamic professionals qualified to offer the most effective and financially viable communication solutions for the fashion and lifestyle industry.

Internship, Diploma projects, Industry Projects, Juries, Integrated Term Projects, Guests Faculty, Eminent Speakers, and Placements are a few of  the avenues through which students interact with the industry. Some of the notable industry expert’s professionals and organizations that have been associated with the Fashion Communication Department include Rohit BAL, Rajesh Pratap Singh, Anshu Arora Sen, FTV, MTV, Times of India, and Hindustan Times, Couture Asia, Images, Pantaloon, Shopper’s Stop, FDCI, Lopez Design, Vivek Sahni Designs, llum Designs, Good Relation, ITC Wills, IMG, Lintas, O&M, JWT, Percept, Levis, Verve, Kimaya, Madhura Garments, Bombay Store, Steve & Berry, Bombay Dyeing, Beautiful People, etc.

Careers

Fashion Communication is a specialized programme that enables students to acquire communication skills pertinent to the Fashion and Lifestyle Industry. Four exit level profiles are envisaged overall: Graphic Design, Styling and photography, and Fashion Journalism.

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